Our story
Nobody ever measured my insulin
For seven years I was told my labs were normal while my waistband, my cravings and my energy said otherwise. The marker nobody ran was fasting insulin. SuperBalance is the formula I built once I finally knew what I was treating.
Jessica EllisonFounder, SuperBalance
“My glucose was perfect. My insulin was double what it should have been. Nobody had ever thought to look.”
Seven years, one missed marker
Why do women get told their bloodwork is normal while insulin — the marker that explains the weight, the cravings and the crashes — goes untested?
2016
The year my body stopped responding
Jessica was 42, running a small design studio, and watching her waistband move for no reason she could explain. Nothing about her eating had changed. Her energy fell off a cliff at 3pm and only sugar fixed it. Jawline breakouts came back at 42. Bloodwork came back "within range" — glucose fine, thyroid fine. She was told to eat less and move more.
2017 – 2019
Seven cabinets, no answers
She did what most women do: she bought everything. Fat burners, detox teas, adaptogen powders with proprietary blends that never listed a dose. She cut calories to 1,200 and gained anyway. Nobody had tested the one marker that would have explained it — fasting insulin. Glucose can sit perfectly normal for years while insulin quietly climbs to compensate.
2020
One test that reframed everything
A women's-health practitioner finally ran fasting insulin and HOMA-IR. The number was high. Suddenly the midsection weight, the cravings, the crashes, the chin hair and the acne weren't five problems — they were one. Falling estrogen in midlife makes cells less responsive to insulin, and high insulin tells the body to store fat and make androgens.
2022
The first batch, made in her kitchen
She built the formula around the research dose of myo-inositol — 2,000 mg, the amount used in published insulin-sensitivity trials — and it took eleven rounds to make a full clinical dose taste like something she'd want at 7am. Strawberry lemonade won. Nineteen friends tested it. By week six the messages sounded the same: the 3pm crash was gone.
Today
SuperBalance
One stick pack. Full label transparency. Third-party tested, every batch. Backed by a 90-day money-back guarantee, because insulin takes weeks to move and metabolism follows after it.
A note from Jessica
If you're here, you probably already know the feeling: you're eating the same way you always have and the weight is settling in the middle anyway. You need something sweet by mid-afternoon. You're told it's just age.
It's usually insulin. And insulin responds to consistency far more than intensity — which is the whole reason SuperBalance is a daily drink and not a fistful of capsules. One stick pack in the morning, on the days you feel great and the days you don't. That's the entire ask.
I still make mine at the same counter where the first batch was mixed. And I still read every email that comes into our inbox. If it doesn't work for you, tell me and we'll refund you — no forms, no friction.
Jessica
The rules we won't bend
Built from lived experience
Every decision starts with a simple test: would this have helped Jessica before anyone checked her insulin? If not, it doesn't ship.
Clinical doses or nothing
2,000 mg myo-inositol — the researched insulin dose. No proprietary blends, no fairy dusting, no hiding behind a label.
Clean and honest
Vegan, 0 g sugar, no artificial dyes or hormones. Third-party tested for purity and potency on every batch.
90-day guarantee
Insulin moves in weeks, body composition in months. You get a full three months to feel the difference — or your money back.
90-day money-back guarantee